
How to Write a Cold Email That Actually Gets a Response
Most cold emails are ignored because they make the same avoidable mistakes. Here's what separates the 2% that get replies from the 98% that don't.
Tom Bradley
Business & Career Writer
Tom Bradley spent a decade working in corporate strategy and business development before leaving to write full-time. His insider perspective informs everything he writes — he knows what boardroom conversations actually sound like, what founders lose sleep over, and which management strategies look good in press releases but fail in practice. Tom's interviews with executives and entrepreneurs are known for going beyond the polished talking points to find honest lessons about leadership, failure, and growth. He is particularly interested in the future of work and how companies can build cultures that bring out the best in people. He mentors early-stage startup founders in his spare time.
Areas of Expertise

Most cold emails are ignored because they make the same avoidable mistakes. Here's what separates the 2% that get replies from the 98% that don't.
Tom Bradley
After thousands of interviews, experienced hiring managers identify the same warning sign. It's not what candidates say — it's a pattern in how they say it.
Tom Bradley